Which change phase is associated with making modifications visible and effective?

The changing phase is critical in the process of organizational transformation as it is during this stage that actual modifications to behaviors, processes, and systems take place. This phase is characterized by implementing new practices and interventions aimed at achieving desired outcomes.

During the changing phase, the organization actively works on making the changes visible and ensuring they are effective. This could involve training staff on new systems, establishing new workflows, and encouraging the adoption of new behaviors. The goal is to create a new status quo where the improvements and modifications are not only apparent but also functional and beneficial to the organization.

In contrast, the unfreezing phase focuses on preparing the organization to accept change by creating awareness of the necessity for change. The transition phase often refers to the period where individuals or teams adapt to new changes, but it is within the changing phase that those changes are actively implemented. Finally, the refreezing phase solidifies those changes as the new norm, but it does not involve the modifications themselves; rather, it concerns how those changes are normalized and internalized within the organization.