What occurs during the Changing phase of organizational change?

During the Changing phase of organizational change, the implementation of new technologies or processes takes center stage. This phase is critical because it is where the planned changes are operationalized. It involves not just introducing new systems or practices, but also ensuring that these changes are integrated into the day-to-day functions of the organization.

This phase requires careful planning and execution to facilitate a smooth transition from the old ways of doing things to the new. Training for employees, addressing resistance, and providing support are key components of this stage. Successfully implementing the new technologies or processes leads to the desired transformation within the organization, enabling it to align with its strategic goals.

While reviewing past performance, conducting final assessments, and communicating future goals are important components of the broader change management process, they occur at different stages. Reviewing past performance typically happens during the prior phase, where assessing where the organization currently stands sets the groundwork for change. The final assessment of change effectiveness is conducted after the Changing phase, ensuring that the implemented changes have led to the desired outcomes. Communication of future goals generally occurs to prepare the organization for change and motivate employees, but it is not the primary focus during the execution of the changes themselves. Thus, implementation is a crucial and defining activity during the Changing phase.