During which phase of change do stakeholders need to be convinced change is necessary?

The correct answer highlights the Unfreezing Phase, which is a crucial initial step in any change management process, particularly in Kurt Lewin's three-step model of change. During this phase, it is essential for stakeholders to recognize the need for change. This recognition helps to break down the existing mindset or status quo, enabling individuals and groups within the organization to prepare for the upcoming transformations.

In the Unfreezing Phase, the primary focus is on creating a sense of urgency around the need for change and convincing all involved that the current state is unsustainable or insufficient. This often involves clear communication about the reasons for change, data showcasing potential benefits, and addressing any fears or resistance. By ensuring that stakeholders understand why change is needed, organizations can foster a supportive atmosphere that is conducive to moving forward into the next phases of change.

Understanding this phase emphasizes the importance of engagement and buy-in from stakeholders to facilitate a smoother transition into the Change Phase, where the actual modifications are implemented.